Recruiting top talent is one of the most critical functions in any business. Hiring the best employees will help you excel and grow your business over time. But, finding and keeping top talent can be a challenge for businesses of all sizes and industries. In today’s demanding job market, there are more candidates than ever before looking to break into their company as well as advance within their current role.
Finding new ways to stand out from the competition can be challenging — that’s why it’s so important to have a solid strategy in place when building your hiring process. To find top talent, you need an effective recruitment strategy backed by clear steps and processes for hiring great people. Let’s take a look at how you can build a solid recruitment strategy to bring on the best employees possible.
1. Develop an employer brand
Employer branding is a strategic marketing approach that helps in building a positive sentiment towards the organization such that it becomes easier to attract and retain talent. The employer brand is the sum of all perceptions about an organization, including its culture, values, leadership, products and services, workplace environment, and reputation.
Ensuring that this is communicated through various channels such as social media platforms or company websites, lies the success of your recruitment efforts. Use these strategies to differentiate yourself from competitors in the talent marketplace.
2. Utilizing your past employees & passive candidates
The best way to find the right talent is by utilizing your past employees and passive candidates. They are a great source of information about the company, the culture, and what it's like to work there.
This is why it's important to have a good relationship with your former employees and keep in touch with them. You never know when they might be able to help you out in finding new talent for your company.
3. Use Social Media Effectively
The way that talent is recruited has changed over the years. Social media is now a key tool in the recruitment process, used aggressively by many to engage with candidates and to find those who are passionate and skilled in their field.
Companies should use their social media channels to showcase their culture, mission, and values. It also allows you to engage with potential employees on a personal level, which gives them an opportunity to see what makes your company different from others.
4. Invest in a Recruitment Software
With the help of an ATS or a TRM application, companies can maintain a good relationship with their candidates and make sure that they are hiring the right people. TRM is the future of talent management and recruitment. It provides a more efficient, easy-to-use and effective way for companies to hire and recruit, as well as manage their talent relationships. While looking for a new TRM platform for your company, make sure to ensure the entire hiring pipeline can be managed through one platform.
5. Apply Gamification Techniques
Gamification can be used for hiring where the employer may use it as a way to attract talent and engage with candidates. Though in existence as a management concept since the 1980’s, it has only recently started gaining traction in recruitment and hiring. There are many reasons why gamification is so popular in this field, including the fact that it can help employers build relationships with candidates, improve candidate experience and increase engagement.
The most popular types of gamification techniques for recruitment are leaderboards, group engagements, and games like quizzes or treasure hunts which can create engaging experiences for their candidates while also reducing candidate dropouts that might not have otherwise come across their jobs post or career page.
6. Focus on hiring metrics & insights
Today, the world breathes data. No management decision should be made without proper insights and metrics being measured. Same goes for hiring also. Having a technology tool that will analyze your hiring pipeline and provide you with relevant metrics and insights will help in making the right decisions at the right time. Various metrics like time to hire, cost of hire, offer acceptance rate, and offer-to-joining ratio are critical for analyzing the talent acquisition process at your organization. Better metrics means better candidates hired.
7. Improve your Interview Experience
Scheduling interviews for multiple rounds are often considered a complex and tedious process. Candidates are mostly in the dark with regard to the exact order of things and this unknown often leads to poor candidate experience. Invest in an interview scheduling application to ensure you have a smooth process and reduce unnecessary back and forth calls. This can save time, improve candidate experience and better your interview completion rate.
While many more strategies exist to improve your recruitment efficiency, we believe these are the fundamental pillars to build a great candidate experience and talent relationship to hire top candidates for your organization.
Share some strategies that worked for your organization with us below.